We help the digital advertising marketplace stand on its own by alleviating the fear and uncertainty involved in making complex decisions and then working with our clients as trusted advisors in their success. As the rate of change in this industry has normalized, it is time for companies to make long-term strategic decisions around people, process and technology. And sometimes you need the help of an expert. LEARN MORE
The Content Monetization & Revenue Strategy practice is dedicated to all related areas of how a company can more efficiently generate and grow revenue. Products such as the AdOps SWOT Analysis and the Barbell Revenue Strategy span the entire yield curve, from direct to indirect sales. Areas covered include sales planning, ad products management, inventory/yield management, ad operations and trafficking, sales process management, revenue and product analytics, and organizational design.×
As the digital advertising evolves issues of brand safety, compliance and education represent the bleeding edge of industry needs and client demands, without a safe ecosystem the industry will not grow. The teams at The 614 Group are proud to have some of the foremost leaders in this arena from multiple countries and notably having the leaders and former leaders of the industry self-regulatory efforts on its team. Including the US Quality Assurance Guidelines program and the UKs IASH and the Digital Trading Standards Group (DTSG).
Our efforts in this practice span, thought leadership briefs and reports as well as tactic implementations and we work with clients on both the buy and sell side as well as rights holders to educate, inform and help companies understand brand safety issues.×
“What changes should a publisher make when considering selling via a viewable metric?” “How can I differentiate between the vendors?” are among many common questions. In January 2014, we will release the answers to these questions in an exclusively available “Guide to the Viewability Vendors,” and a follow-up product that will help you make sense in your decision making.×
Fraudulent traffic continues to be significant problem for the digital ecosystem. As a marketer, how can I best understand the tools and processes available to me to ensure my campaigns are not running on malicious sites?×
The long-anticipated normalization in the rate of change in the dynamics of our the digital ecosystem means it’s time to feel comfortable about making longer term, strategic, and smart investments into technology, people, and process.
Our promise is to make sure technology companies and systems work together properly to customize your needs.×
The team of business-minded technology and systems experts at the 614 Group specializes in planning, organizing, and implementing your technology choices. We believe revenue growth comes from proper controls, visibility and access to the proper data and business intelligence all centralized in a manner that makes it usable. Our promise is to make sure technology companies and systems work together properly to customize your needs.×
Media and information services companies are under constant pressure to innovate and evolve while growing enterprise value. Our Corporate Development practice provides clients with strategic finance resources that also possess the operational expertise to quantify and qualify investments in people, processes and technology in order to establish and drive the link between bottom-up operations and your overall corporate goals.
Common activities include:
More and more companies are considering going global earlier in their life cycle, but these decisions can be difficult and offer their own unique challenges. The 614 Group has extensive experience in international corporate structures as well as a significant network of potential, clients, vendors, and partners within the advertising technology and general business landscape, most notably in Europe and in Asia. We can help make this process efficient as well as quickly profitable.×
Our network spans over 1500 businesses in three markets. We also have senior sales leadership who can oversee commercialization efforts. From planning to budgeting to marketing strategy to execution.×
The 614 Group believes that in order for the digital advertising industry to continue growing, it is critical that professional learning and development become a larger part of the industry’s core belief system. To that end, The 614 Group works with its client partner, the IAB, to drive awareness and adoption of both of their professional certification programs: The Digital Media Sales Certification (DMSC) and Digital Ad Operations Certification (DAOC) programs. Additionally, The 614 Group works hand-in-hand with its clients to drive sales team modernization by implementing programs designed to increase sales effectiveness.×
Our business solutions firm is focused on delivering performance to your untapped potential. We will work with you to identify situations in your current business where you are either inactive or underactive and look to create revenue opportunities in those underserviced areas. Our team of seasoned leaders, consultants, technologists, and sales specialists can develop a product, take it to market, and sell it creating new or increased revenue streams for your business.×
As industries grow and develop the number of distinct and overlapping vendors also grow; advertising technology follows that trend exactly. The Display LumaScapeTM found here http://www.slideshare.net/tkawaja/luma-display-ad-tech-landscape-2010-1231 clearly demonstrates the clutter in the market. Our team has done business with every important company on this slide, and throughout first hand knowledge can guide your company to the proper firm for your best results.×